Automated Lead Nurture Workflow That Doubled Engagement

Short Description:
We implemented an automated lead nurture workflow in HubSpot that transformed cold Facebook ad leads into engaged prospects—doubling email engagement and increasing qualified conversations without overloading the sales team.

Full Scenario:
A growing B2B company was running Facebook Ads that successfully generated leads—but once contacts entered the CRM, nothing happened. Their sales team was manually combing through submissions and only reaching out to leads who appeared highly qualified, leaving dozens of potential opportunities untouched.

We stepped in to design and launch a scalable, automated lead nurture system in HubSpot:

• Segmented leads by source, form behavior, and intent signals.

• Built a 3-part email sequence with dynamic content based on industry and role.

• Incorporated smart delays and branching logic to pause or adjust messaging based on opens, clicks, and replies.

• Added task automation to alert sales only when a contact showed engagement or requested a demo.

• Set up lead scoring to elevate hot leads automatically to the top of the queue.
  

Results after 45 days:

• Email open rates increased from 28% to 57%.

• Click-through rate jumped by 2.3x.

• Sales team reported a 60% reduction in manual outreach and a 70% increase in qualified conversations.

• Nurture-driven leads began converting at 15% higher rates than cold leads.

By letting automation handle the heavy lifting, this client was finally able to capitalize on every lead without burning out their team.

Want these kind of results for your companies HubSpot CRM? Book a free strategy call today!