Contact Segmentation Boosted Email Performance by 46%

Short Description:
We implemented targeted contact segmentation in HubSpot to replace a generic weekly newsletter—leading to a 46% increase in open rates, higher click-throughs, and fewer unsubscribes.

Full Scenario:
A company was blasting the same newsletter to their entire contact list each week—no matter if the recipient was a brand-new lead, an inactive customer, or an actively engaged prospect. Over time, engagement plummeted. Open rates hovered around 20%, click-throughs were minimal, and unsubscribes climbed with every send.

We stepped in and reshaped their entire email strategy by:

• Auditing the existing contact list and cleaning out unengaged or outdated records.

• Creating dynamic segments based on lifecycle stage, recent activity, and indicated product interests.

• Setting up smart email content that adapted headlines, messaging, and CTAs based on the segment.

• Designing separate nurture tracks for leads, MQLs, active customers, and past clients.

• Launching A/B tests to refine subject lines and sending times per segment.
  
  

Results after 3 campaigns:

• Open rates increased from 20% to 29.2% (a 46% lift).

• Unsubscribes dropped by 58%.

• Click-through rates improved by 39%.

• Re-engagement from dormant leads resulted in $18,000 in new opportunities identified in a single month.
  
  

With better segmentation, their emails finally reached the right people—at the right time—with the right message.

Want these kind of results for your companies HubSpot CRM? Book a free strategy call today!